Using the Bioengineering Group logo in color...
- Acceptable uses of the logo in color are depicted below.
- Logos have been provided to you in several file formats as well as in several color modes to best suit your needs.
- eps files (vector images) typically have wonderful clarity on screen providing the software being used is relatively current (last 3 years) or set up properly. Otherwise, they can look jagged on screen, please note they will print clearly regardless. These files are universally accepted in the print industry and are the file of choice as the line quality remains consistent regardless of the size of the graphic. Try to use eps files whenever possible.
- jpegs (raster or bitmap images) can work with MACs/PCs and most any program but can look pixilated. They may pop on screen huge as a result of monitor resolution and an auto-resize default option available in some programs.
- tiffs are the raster-based file of preference in the print industry as they involve no compression, thus no “loss” in the file’s appearance.
- When to use CMYK: When the final work is meant to be printed.
Example: If you are printing your letterhead with a colored logo, it should be in CMYK.
When to use RGB: When the final artwork is meant to be viewed on-screen.
Example: If you use a colored logo in your e-mails, it should be in RGB. Another example is every graphic/logo/picture/color on this website is in RGB.
Using the Bioengineering Group logo in grayscale...
- Acceptable uses of the grayscale are depicted below.
- Logos have been provided to you in several file formats as well as in several color modes - including grayscale/black & white.
Note: When faxing the Bioengineering logo use a half-tone setting whenever possible. - When to use Grayscale: When color is not transferrable.
Example: If you are faxing a cover letter with your logo on it, a fax can't transfer the color, so it should be in grayscale.
